Still, the physical goods need to be much, much better. On a final note, I will say that the products you can use in The Sims 4 at least make sense. Let’s hope that EA’s marketing department does better in the future. Anything that actually ties in with the game’s themes of bright colours, living a low-waste life, or going on holiday, would have been better with this. You could make a custom Sims 4 scooter and sell it to pretty much everyone who plays the game. For example, electric scooters, encouraging young people to use renewable energy for transport, would be fantastic. There are so many other better ways that EA could have partnered with products on The Sims 4. This deal must be generating a lot of money for EA, but it’s also taking advantage of a lot of people who will buy these products purely because they’re associated with The Sims 4 name. Eventually, they learned, but obviously, they didn’t learn enough. They did it with microtransactions long after players stopped playing their games because they were sick of having to pay to progress. The eye shadow isn’t inspiring, and the lipstick is pretty basic too.Įa is well known for jumping on deals that net them loads of cash very quickly. For example, the Chromagraphic Pencil comes in a range of bright colours that would look right at home in The Sims 4. There are other products that toe the line between being a legitimate crossover however. The rest just looks like a standard MAC palette that you could buy before this promotion was live. In fact, the packaging seems to be all that has been branded for The Sims 4. I think that you’ll agree that they’re not the greatest. I’ve been to the official page for these products, you can view it here. The name of the shadows don't reference The Sims 4 at all.ĮA should be cautious about these kinds of marketing decisions as it is so transparent how careless it is. The palette itself is lacking any Sims branding. Really, it just looks like a bunch of products that MAC would have partnered up with anyone on, and they just happened to sucker EA in with a pitch for The Sims 4. There seems to be nothing there that will let you look like your Sim. Not only that, the makeup actually looks awful. Now that’s not necessarily strange on its own, but when I realised that the trend was probably a paid promotion for a new MAC makeup deal, I rolled my eyes so hard that it hurt. In the wake of the latest controversy around MAC Cosmetics x The Sims, some prominent EA Game Changers and YouTubers pointed out that these kind of wobbles aren’t something the franchise can afford much longer.Today, I stumbled across something very strange while scrolling through my Twitter feed. The Sims 4 redeemed itself somewhat with the release of its tenth expansion pack, Snowy Escape, but the player base has been frequently irked by the direction taken by EA. Some of the DLC released by the franchise didn’t go down too well – with the branded Star Wars pack being a particular bugbear for many. Much like everyone in the real world, The Sims 4 had a challenging year in 2020. While an official release date is yet to be announced, the game has already garnered a loyal following. While The Sims has been the dominant simulation franchise for well-over 20 years, there is emerging competition in development with the most notable being Paralives. There are twelve stunning new looks that you can choose from to brighten your Sim’s life. If you’re a big fan of MAC Cosmetics in the real life, you can now use the products to change the look of your Sims. The deep orange for Oasis Springs? #MACxTheSims /35AkGAchnU- DIGITAL DEMON ☠️ January 4, 2021 The latest free base game update in The Sims 4 brings a series of new makeup looks from an iconic brand. The royal blue for the PleasantView water?
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